Reinvent the Mendix brand, focusing on brand moments and stories with a nod to those who actually do: The Makers.
Role: Creative direction, design strategy, positioning, project management
We launched and announced the rebrand at Mendix’s 2019 company kickoff.
Along with the rebrand, we relaunched a new site.
45 page brand book that encompasses messaging, vision, design, photography, type guides and more.
An interactive PDF workbook. A milestone brand book.